Marketing Strategist

Hossam Magdy is a seasoned marketing professional with over 18 years of experience in the food business. He holds a Master's degree in Marketing from a top-ranked business university in Australia and is currently a PhD candidate. His thesis focuses on utilizing Generative AI to enhance marketing effectiveness and drive sustained growth. With experience living and working in five different countries, he brings a rich and varied background with a cosmopolitan persona.

His new book, Tribenomics, is a Google-recommended read for beginners and digital marketing professionals. The book introduces an innovative strategy focused on targeted and disruptive growth. He has sold over 1000 copies in the US, UK, Europe and India 

Recently, Hossam was selected as official member for Forbes Digital Communication council for 2024/2025. Featured in a June 2024 Forbes article 

In addition to his contributions through Tribeonomics. Hossam has successfully published three scientific papers addressing key issues in the post-COVID era:

The digital evolution of the food and beverage industry, the impact of digital marketing strategies on purchasing behaviours, and the influence of META campaigns on consumer buying patterns. These papers also explore leveraging generative AI for sentiment analysis on social media and its implications for consumer behaviour and brand loyalty. These works have been published in internationally recognized journals that hold a Q1 ranking in the field